Strategic Planning and Marketing

Hospital laboratory outreach programs have existed for many years and are designed to turn unused analytical capacity into additional revenue, leverage the hospital’s community brand and provide continuity of care for patients and providers. Successful outreach programs demonstrate well-coordinated

The set of 15 video recordings includes the following KnowledgeLab 2019 conference sessions:

This presentation focuses on ascertaining the financial health of an assay by comparing the assay’s reimbursement to its cost by reviewing some of the more common costing models available and the pros and cons of each type.

The recording package includes a variety of 6 general, featured, and breakout sessions from the KnowledgeLab 2018 conference worth 6.5 CEUs available.

Discuss benefits and disadvantages of specific trends and market forces as they relate to laboratory testing. Learn how to Describe different strategies that clinical laboratories can use to maintain access to patient specimens in a financially-sustainable manner.

While this presentation spotlights challenges particularly in Military Medical Treatment Facilities, this presentation is applicable to all facilities seeking efficient operations. Laboratory professionals must employ strategies to successfully implement and maintain a viable POCT program.

This session will explore the many tools that an outreach sales person can use to impact the ongoing and future success of a laboratory outreach program.