Laboratory Outreach Success - Alignment & Planning

Presented by Jane Hermansen, MBA,MT(ASCP), Mayo Clinic

Laboratory outreach programs across the country vary in size, complexity and success. In order to maximize an outreach program’s full potential, it is necessary to establish a strategy.  To some degree, each laboratory already has an aspect of outreach support in place to meet the needs of customers and the testing departments.  This session will help attendees identify whether their existing business, testing and operational processes are adequate to support the needs of their outreach program, and to create an action plan to evaluate, enhance and improve upon their current state.  This session will also describe the innovative strategies that some of the most successful outreach programs adopt in order to establish, grow and retain a strong market position.   

Learning Objectives

  • Define the elements of a successful laboratory outreach program
  • Create a checklist to evaluate the existing outreach program
  • Develop a plan for enhancing the laboratory outreach program’s service

Continuing Education
1.0 Continuing Education Unit

Body of Knowledge Learning Domains

  • Business and Clinical Operations

Content Level

  • Advanced


  • Free for Professional Plus, Developing Professional, and Student Members
  • $29 for Professional Members
  • $49 for Non-Members

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