Year-Round Outreach - CLMA - Clinical Laboratory Management Association

Year-Round Outreach

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Website Banner Ads | Dedicated Broadcast E-mails | Membership Mailing List
SMARTLab | Education on Demand
Clinical Leadership & Management Review Advertising

Website Banner Ads

Banner ads receive prime placement on the CLMA website, which welcomes more than 11,000 visitors each month. Ad space is available on the homepage and/or all site subpages. CLMA also permits the ad to link directly to your company’s website. CLMA’s new website features enhanced functionality and virtual networking capabilities; information is grouped into several topic areas:

Homepage (news, updates and featured information)
About CLMA
Membership
Chapters
Community
Body of Knowledge
Professional Development
Career Center
Advocacy
Promotional Opportunities

Specifications
Width: 180 pixels
Height: up to 250 H pixels
File type: GIF or JPEG; animated files permitted, no flash
Resolution: 72 dpi
File size: Cannot exceed 30K

Rates
$10,000: Exclusive homepage, 12 months
$5,000: Non-exclusive homepage, 12 months
$5,000: Exclusive in any section, 12 months
$2,500: Non-exclusive in any section, 12 months

Dedicated Broadcast E-mails

CLMA will send your pre-approved* e-mail communication to nearly 4,000 members and constituents. Now you can provide an instant response mechanism — and track statistics such as open and click-through rates. Because CLMA allows only two dedicated e-mails per month, opportunities are extremely limited. Complete the contract on the following page to reserve your send date today.

Specifications
Length: No more than 400 words
Format: E-mails must be fully coded HTML, provided as source code

Rate
$1,500 for each broadcast e-mail

Membership Mailing List

Send your pre-approved* direct-mail piece to nearly 3,000 CLMA members and constituents. CLMA rents its member mailing list for one-time use; direct solicitation of members, however, is prohibited.

Specifications
Dimensions: No larger than 8½" X 11"
Length: 12 pages maximum
Weight: 4 ounces or less

Rate
$1,500, plus cost of postage and labor as invoiced by CLMA’s third-party mailing house

SMARTLab

CLMA’s SMARTLab workshops are designed to provide quality education to CLMA chapters. SMARTLabs are a highly-interactive, engaging learning experiences that help laboratory managers "get smart” in a fast-paced, stimulating four-hour workshop setting. Sponsor support can include additional high-level exposure and recognition at the conference.

For details and pricing, contact Rebecca Baker at rbaker@clma.org or 312.673.5827

Education on Demand

CLMA’s newest professional development program offers the highest rated educational sessions from in-person events. These pre-recorded 60-minute sessions are accessible 24-7 and available to CLMA members at a fraction of the price of live events.

Topics include:

Molecular Diagnostics: What Is Happening at the Doctor-Patient Interface?
Effective Communication About Patients — Within the Laboratory and Outside the Laboratory
Communications With LOINC® Standards
Just Tell Me What You Want: Setting Performance Expectations
Healthcare Reform: Latest Updates on Legislation That Will Impact Clinical Laboratories; Strategies for Meeting Challenges
Managing Outreach Customer Relationships: Proper Care and Feeding
Outreach Turning Points: Straight Answers for Tough Questions
Key Performance Indicators for Laboratory Outreach Programs

For details about sponsorship, contact Rebecca Baker at rbaker@clma.org or 312.673.5827.

Clinical Leadership & Management Review Advertising

CLMA's peer-reviewed journal is in its 2nd year of publication and remains one of the most respected in the industry. Circulation is nearly 3,000 and will be issued in March, June, September and December 2012. Your ads are due first workday, one month prior to issue date.

Specifications
Trim size: 8.5" W x 11" H
Full-page w/bleed: 8.75" W x 11.25" H
Half-page horizontal: 7" W x 4.75" H
Quarter-page: 3.375" W x 4.75" H

Special Sponsorships
Cover sponsorship – includes special reference with logo on the cover plus opposite of cover full-page ad - $3,000 (includes opposite of cover in Flipdocs)

Rates

Frequency	Full-Page	Half-Page	Quarter Page
1x	$1,600	$1,000	$800
2X	$1,450	$900	$700
4X	$1,200	$700	$500

Deadlines

Issue	Contracts Due	Materials Due	Publishing Date
Q1 Issue	January 18	February 1	March 7
Q2 Issue	April 26	May 10	June 13
Q3 Issue	July 26	August 9	September 12
Q4 Issue	October 25	November 8	December 12